Uber - Cultural Norms
A code of conduct and cultural norms are the guidelines that make a group of people work in harmony, focused in the same direction and working in sync towards a common goal.
Uber Cultural Norms
The company new cultural norms
After a major company-wide restructuring focused
on streamlining processes and team interactions,
Uber established a series of new cultural norms.
This campaign was developed to communicate and enforce these new norms across the whole organization globally.
Selected Works
Triangulo São PauloPrint
Facebook - Hack The FutureCampaign
Uber - Cultural NormsCampaign
Uber - One Marketing SummitCampaign
Free - Rock in RioCampaign